RESTORA
Revolutionizing Reservation And Management With Seamless UI/UX Design
PROBLEM STATEMENT
The project aimed to enhance user experiences for a Progressive Web App (PWA) mobile app, an admin dashboard, and a reservation website. The existing interfaces lacked user-friendliness and cohesiveness, leading to low user engagement and potential business losses. The challenge was to create intuitive and visually appealing designs that cater to both customers and business owners while aligning with the company’s goals.
Duration:
2 years
Skills:
Usability Testing, UI Design, Prototyping, Wireframing, UX Research, Design Sprint
Technology:
Microsoft Office, Miro, Adobe XD, Zeplin, Slack, HTML, CSS, Flex, Bootstrap, VSCode
TARGET GROUP
The target group for this project includes users of the PWA mobile app, the admin dashboard, and the reservation website. The app’s primary users are customers looking to make reservations, check-in, and manage payments efficiently. The admin dashboard targets business owners and staff responsible for managing services and tracking reservations. The reservation website aims to cater to potential customers exploring available services and making bookings.
RESEARCH AND DISCOVERY
To address the design challenges, I conducted comprehensive user research, including user interviews, usability tests, and competitor analysis. Insights gathered from user feedback and pain points formed the foundation for the design direction. Understanding user expectations and business requirements was crucial in identifying opportunities for improvement.
DESIGN PROCESS
- Empathy: I ran field study to observe and understand the users
- Ideation and Workshops: I led ideation workshops with stakeholders to align on design goals and explore creative ideas for the app, dashboard, and website.
- Wireframing: I crafted low-fidelity wireframes to map out user flows and the overall architecture, ensuring a smooth and logical user journey.
- Prototyping: Interactive prototypes were created to validate design concepts and gather feedback from potential users, refining the designs iteratively.
- User Testing: I conducted usability tests to evaluate the effectiveness and intuitiveness of the interface, making data-driven improvements.
FIELD STUDY
Deeply understanding the users
The design process cannot begin without a deeper understanding of the people you are designing for. I needed to observe restaurant staff behavior to understand their needs, thoughts, feelings, and motivations. So I gathered both quantitative and qualitative data.
USER-Centric Insights
Unveiling the Needs of Restora’s Target Group
I conducted data classification meetings with the product owner to gather valuable insights. Through the creation of personas, experience maps, and restaurant service blueprints, we successfully identified the target group’s needs and highlighted the main gaps and challenges they encounter. This data-driven approach paved the way for a user-centric and tailored UI/UX design solution.
user persona
SOLUTION
The final solution revolved around a modern and cohesive design system, ensuring consistency across all platforms. For the PWA app, I implemented an intuitive navigation system, simplified checkout process, and personalized user recommendations. The admin dashboard was optimized with actionable insights and data visualizations to empower business owners. The reservation website received an enhanced user interface, making it effortless for customers to browse and book services.
By focusing on user-centered design principles, collaboration with stakeholders, and continuous feedback loops, the project resulted in a significant increase in user engagement and customer satisfaction. The seamless execution and alignment with business objectives made the PWA app, admin dashboard, and reservation website standout in the market, contributing to the company’s success.
Metrics and Feedbacks
User Engagement
Conversion Rate
Task Completion
- User Engagement: The PWA mobile app witnessed a 100% increase in user engagement, as measured by the average time spent on the app, the number of daily active users, and the frequency of app interactions.
- Conversion Rate: The redesigned reservation website experienced a 30% increase in conversion rate, reflecting the effectiveness of the user-friendly interface and improved booking process.
- User Satisfaction Surveys: Conducted post-launch user satisfaction surveys resulted in an overall satisfaction score of 4.8 out of 5, with users praising the app’s intuitive navigation and visually appealing design.
- Task Completion Rate: The admin dashboard’s task completion rate significantly improved from 42% to 85%, indicating that business owners found it easier to manage their services and access critical insights.
- Reduced Customer Complaints: After the implementation of the new design, the platform experienced a 50% reduction in customer complaints related to user experience issues