Iraj Asadi

Experienced UX/UI Designer | Product Designer

I Love Connecting Products to People

Boasting 7+ years as a data-driven product UX/UI designer, I specialize in resolving intricate business and user challenges through the design thinking process. My track record showcases the conversion of concepts into user-friendly solutions rooted in data insights. A collaborative team player, I adeptly craft visually engaging designs and bring them to life through coding.

Senior Product Designer JUL 2023 – PRESENT

Sheypoor – is Iran’s top classified ads website & mobile application with +6 million Monthly Active Users (MAU).

Serving B2B and B2C services, I developed my data-driven design skills & helped improve design system.

Initiated several data gathering events and monitored them in the design process.
Helped improve listing impressions, lead generation by 20% & increased conversion rate by 15%.
Led the user research & conducted usability testing.
Conducted A/B tests to improve user retention and satisfaction.
Developed and delivered presentations to audiences of up to 50 people.
Collaborated closely with engineers for smooth design-code integration, elevating the front-end experience.

Senior Product Designer SEP 2021 – JUL 2023

Noavaran Abi – The company provides cloud-based booking & payment solutions for restaurants and hospitality businesses.

In a SaaS platform, I leveraged my product design skills to simplify wicked problems & design user-friendly solutions.

Led Dashboard, PWA Mobile App, and Website design.
Created Personas & simplified complex problems into stakeholder-friendly maps.
Facilitated ideation workshops.
Worked on GUI, sketches, diagrams, wireframes, & mockups.
Designed logo, brand identity, and introduced business special colors.

Lead UX/UI Designer FEB 2019 – SEP 2021

Rayanmehr – Engaged with various projects like E-Charge, leading player in B2B & B2C e-commerce platform for mobile top-ups influencing +1 million users. An online game SaaS and an enterprise messaging system.

I initiated a UX team and headed designers to help launch products from scratch in cross-functional teams.

Introduced design process and helped designers stick to it.
Overhauled websites, dashboards, iOS and Android apps.
Led user research, addressing Gen-Z and extreme user pain points.
Improved usability and streamlined user journeys.
Collaborated cross-departmentally for seamless, audience-aligned experiences.
Established a holistic design system.

Senior UX/UI Designer SEP 2016 – FEB 2019

Arian Novin – With +230 clients, benefiting +45,000 users, they automate info cycles with BPMS and BI.

I designed a cohesive B2B/B2C platform spanning desktop dashboard, website, and responsive web app.

Led a user-centric approach via synthesis sessions, fostering team alignment and innovative solutions.
Collaborated closely with engineers for smooth design-code integration, elevating the front-end experience.
Achieved a reduction in customer complaints through market research and user-centered design.
Increased user engagement and user retention by information architecture and UI redesign.

Senior Graphic Designer | UI Designer JUN 2011 – JAN 2013

Istak Co. – Makers of the famous non-alcoholic malt beverage ISTAK, exported to 45 countries.

Elevated product line’s visual appeal, including labels, packages, ads, and logos.
Organized graphic archive and converted designs to vector formats.
Designed graphical assets for international EXPOs.
Created a concise brand book for consistent branding.

Senior Graphic Designer | UI Designer JUN 2010 – JUN 2011

Shatel – Leading Internet Service and Internet Communications Solutions Provider in Iran.

Designed various materials, including website, packaging, instructional books, magazine adds, corporate identities, brand advertising, exhibitions, displays, and digital design user experiences.

Collaboration and Project Management

Outgoing Personality Enabling Effective Communication with People
Agile and Scrum Experience
Independent or Cross-Functional Teamwork and Deadline Adherence
Multicultural Team Collaboration

Teaching

Academic Mentorship: Iran Technical & Vocational Training Organization
University Professor: The Academic Center for Education, Culture and Research
10+ Years of WorldSkills International Involvement
Leading Expert in International Competitions

Achievements

Worldskills International Competitions

3rd Place, 2nd Int’l Design Festival “Krasny Prospekt,” Russia, May 2018
1st Place, 42nd WorldSkills Int’l Graphic Design Competition, Germany, May 2013
1st Place, 8th Iran National Skills Graphic Design Competition, Apr 2008

Hard Skills

Master in
User Experience (UX) Design
User Interface (UI) Design
Design System and Graphic Design
Wireframes & Prototyping
Expert in
User Research
Data Driven Design
Advanced in
Interaction Design
Information Architecture

Soft Skills

Team Collaboration
Communication
Problem Solving
Empathy
Adaptability

Tools

Figma, Sketch, Adobe XD
Adobe Creative Suite
Google Analytics, Hotjar, Clarity
Confluence, Slack and Jira

Development

HTML / CSS
JavaScript
Low-code application frameworks
Object Oriented Patterns

Certificates

Interaction Design Foundation

DEC 2020 – PRESENT

UX Management: Strategy and Tactics
Agile Methods for UX Design
Conducting Usability Testing
User Research Methods
Design Thinking
Become a UX Designer from Scratch
The Practical Guide to Usability
Design for the 21st Century with
Don Norman
Journey Mapping
Design for a Better World with Don
Norman
Web Design for Usability

Domains Experience

Reservation/Booking Systems
Check-In/Out Solutions
SaaS Platform
Classified ads
Real Estate
Travel and Tourism
Chat & Messaging service
Restaurant Solutions
Cashback Program
E-Commerce Platforms
Game Platform
Loyalty Program
Brokers & Trading Platforms
VR/AR/MR
BPMS

Educations

Master of science

SEP 2014 – SEP 2016

Computer Software Engineering
Azad University of Zanjan
GPA: 8.8/10
Worked on Persian tweets using the Support Vector Machine (SVM) algorithm in Machine Learning

Bachelor of science

Information Technology
Payamenoor University of Zanjan

Languages

English: C1 – Proficient User
German/Deutsch: A1
Turkish: B2
Persian/Farsi: Native