Iraj Asadi
Experienced UX/UI Designer | Product Designer
I Love Connecting Products to People
Passionate and strategic Senior Product Designer with 7+ years of experience creating data-driven, user-centered solutions. Adept at working with cross-functional teams to drive product strategy, innovate through R&D, and shape engaging digital experiences that make a global impact.
Senior Product Designer JUL 2023 – PRESENT
Sheypoor – is Iran’s top classified ads website & mobile application with +6 million Monthly Active Users (MAU).
Serving B2B and B2C services, I developed my data-driven design skills & helped improve design system.
- Designed and optimized SERP (Search Engine Results Page) layouts to enhance visibility and user engagement, significantly boosting click-through rates.
- Conducted user research and usability testing to refine the search and filter functionality, improving discoverability and conversion rates by 20%.
- Created high-fidelity mockups and interactive prototypes for the checkout flow, focusing on reducing friction and enhancing the mobile-first experience.
- Collaborated with data analysts to leverage insights, using A/B testing and heatmaps to drive iterative design improvements and enhance user satisfaction.
- Partnered with product managers to align the design strategy with business objectives, directly contributing to increased bookings and sales metrics.
- Led the development of a comprehensive design system that streamlined the design process, ensuring consistency across all digital touchpoints.
Senior Product Designer SEP 2021 – JUL 2023
Noavaran Abi – Focused on cloud-based booking & payment solutions for hospitality businesses.
In a SaaS platform, I leveraged my product design skills to simplify wicked problems & design user-friendly solutions.
- Spearheaded the design of the dashboard, PWA mobile app, and website, enhancing the user journey for a SaaS platform with global clients.
- Partnered with data analysts to leverage user insights in design iterations, aligning visual aesthetics with key product metrics like engagement and conversion.
- Ran ideation workshops to foster collaboration and innovation within cross-functional teams.
- Played a pivotal role in defining the product strategy by aligning design objectives with business goals.
Lead UX/UI Designer FEB 2019 – SEP 2021
Rayanmehr – Engaged with various projects like E-Charge, leading player in B2B & B2C e-commerce platform for mobile top-ups influencing +1 million users. An online game SaaS and an enterprise messaging system.
I initiated a UX team and headed designers to help launch products from scratch in cross-functional teams.
- Established and led a UX team, integrating user research and design thinking into all stages of product development.
- Guided the creation of mobile-first designs for B2B and B2C platforms, directly contributing to increased usability and user engagement.
- Influenced product direction through data-driven design decisions, enhancing the experience for diverse audiences, including Gen-Z users.
Senior UX/UI Designer SEP 2016 – FEB 2019
Arian Novin – With +230 clients, benefiting +45,000 users, they automate info cycles with BPMS and BI.
I designed a cohesive B2B/B2C platform spanning desktop dashboard, website, and responsive web app.
- Led cross-functional design sprints, improving information architecture and reducing customer complaints.
- Enhanced the overall product experience by aligning user interface design with business requirements, driving user retention and satisfaction.
- Collaborated with engineers to ensure seamless integration of designs, maintaining high standards of usability and visual consistency.
Senior Graphic Designer | UI Designer JUN 2011 – JAN 2013
Istak Co. – Makers of the famous non-alcoholic malt beverage ISTAK, exported to 45 countries.
- Elevated product line’s visual appeal, including labels, packages, ads, and logos.
- Organized graphic archive and converted designs to vector formats.
- Designed graphical assets for international EXPOs.
- Created a concise brand book for consistent branding.
Senior Graphic Designer | UI Designer JUN 2010 – JUN 2011
Shatel – Leading Internet Service and Internet Communications Solutions Provider in Iran.
- Designed various materials, including website, packaging, instructional books, magazine adds, corporate identities, brand advertising, exhibitions, displays, and digital design user experiences.
Collaboration and Project Management
Outgoing Personality Enabling Effective Communication with People
Agile and Scrum Experience
Independent or Cross-Functional Teamwork and Deadline Adherence
Multicultural Team Collaboration
Teaching
Academic Mentorship: Iran Technical & Vocational Training Organization
University Professor: The Academic Center for Education, Culture and Research
10+ Years of WorldSkills International Involvement
Leading Expert in International Competitions
Achievements
3rd Place, 2nd Int’l Design Festival “Krasny Prospekt,” Russia, May 2018
1st Place, 42nd WorldSkills Int’l Graphic Design Competition, Germany, May 2013
1st Place, 8th Iran National Skills Graphic Design Competition, Apr 2008
Hard Skills
- Master in
User Experience (UX) Design
User Interface (UI) Design
Design System and Graphic Design
Wireframes & Prototyping - Expert in
User Research
Data Driven Design
A/B Testing, Usability Studies - Advanced in
Interaction Design
Information Architecture
Mobile-First Design
Soft Skills
- Team Collaboration
- Communication
- Problem Solving
- Empathy
- Adaptability
Tools
- Design Tools: Figma, Sketch, Adobe XD, Adobe Creative Suite
- Analytics Tools: Tableau, Google Analytics, Hotjar, Clarity
- Project Management Tools: Confluence, Slack, Jira
- Web Development Tools: HTML, CSS, JavaScript, Low-code application frameworks
Teaching
- Iran Technical & Vocational Training Organization – Mentorship
- The Academic Center for Education, Culture, and Research University
- WorldSkills International Expert in Competitions
Certificates
Interaction Design Foundation
DEC 2020 – PRESENT
- UX Management: Strategy and Tactics
- Agile Methods for UX Design
- Conducting Usability Testing
- User Research Methods
- Design Thinking
- Become a UX Designer from Scratch
- The Practical Guide to Usability
- Design for the 21st Century with
Don Norman - Journey Mapping
- Design for a Better World with Don
Norman - Web Design for Usability
Domains Experience
- Reservation/Booking Systems
- Check-In/Out Solutions
- SaaS Platform
- Classified ads
- Real Estate
- Travel and Tourism
- Chat & Messaging service
- Restaurant Solutions
- Cashback Program
- E-Commerce Platforms
- Game Platform
- Loyalty Program
- Brokers & Trading Platforms
- VR/AR/MR
- BPMS
Educations
Master of science
SEP 2014 – SEP 2016
- Computer Software Engineering
- Azad University of Zanjan
- GPA: 8.8/10
- Worked on Persian tweets using the Support Vector Machine (SVM) algorithm in Machine Learning
Bachelor of science
Information Technology
Payamenoor University of Zanjan
Languages
English: C1 – Proficient User
German/Deutsch: A1
Turkish: B2
Persian/Farsi: Native
Diverse Skill Ensemble
Design Proficiency
User Experience (UX), Interaction Design, User Interface (UI), Information Architecture, Usability, Wireframing, Prototyping, User-Centered Design (UCD), Human-Centered Design, Persona, User Research, User Journey, A/B Testing, Visual Design, Design Thinking, Accessibility, Responsive Design, Mobile Design, Product Design, Iterative Design, User Flow, Data Analysis, Design Thinking Process, Graphic Designer, Gamification, Visual Designer, CX Designer, Product Designer
Team and Project Management
Teamwork, Agile, Scrum, Collaboration, Communication, Adaptability, Problem Solving, Critical Thinking, Empathy, Creativity, Leadership, Time Management, Open-mindedness, Conflict Resolution, Decision Making, Flexibility, Active Listening, Empathetic Design, Cross-functional Collaboration, Stakeholder Management, Presentation Skills, User Advocacy
Explore my journey and expertise further in my case studies. Let’s join forces and create exceptional user-centric design solutions together.