Iraj Asadi

Experienced UX/UI Designer | Product Designer

I Love Connecting Products to People

Boasting 7+ years as a data-driven product UX/UI designer, I specialize in resolving intricate business and user challenges through the design thinking process. My track record showcases the conversion of concepts into user-friendly solutions rooted in data insights. A collaborative team player, I adeptly craft visually engaging designs and bring them to life through coding.

Senior Product Designer    JUL 2023 – PRESENT

Sheypoor – is Iran’s top classified ads website & mobile application with +6 million Monthly Active Users (MAU).

Serving B2B and B2C services, I developed my data-driven design skills & helped improve design system.

  • Initiated several data gathering events and monitored them in the design process.
  • Helped improve listing impressions, lead generation by 20% & increased conversion rate by 15%.
  • Led the user research & conducted usability testing.
  • Conducted A/B tests to improve user retention and satisfaction.
  • Developed and delivered presentations to audiences of up to 50 people.
  • Collaborated closely with engineers for smooth design-code integration, elevating the front-end experience.
Senior Product Designer     SEP 2021 – JUL 2023

Noavaran Abi – The company provides cloud-based booking & payment solutions for restaurants and hospitality businesses.

In a SaaS platform, I leveraged my product design skills to simplify wicked problems & design user-friendly solutions. 

  • Led Dashboard, PWA Mobile App, and Website design.
  • Created Personas & simplified complex problems into stakeholder-friendly maps.
  • Facilitated ideation workshops.
  • Worked on GUI, sketches, diagrams, wireframes, & mockups.
  • Designed logo, brand identity, and introduced business special colors.
Lead UX/UI Designer    FEB 2019 – SEP 2021

Rayanmehr – Engaged with various projects like E-Charge, leading player in B2B & B2C e-commerce platform for mobile top-ups influencing +1 million users. An online game SaaS and an enterprise messaging system. 

I initiated a UX team and headed designers to help launch products from scratch in cross-functional teams.

  • Introduced design process and helped designers stick to it.
  • Overhauled websites, dashboards, iOS and Android apps.
  • Led user research, addressing Gen-Z and extreme user pain points.
  • Improved usability and streamlined user journeys.
  • Collaborated cross-departmentally for seamless, audience-aligned experiences.
  • Established a holistic design system.
Senior UX/UI Designer    SEP 2016 – FEB 2019

Arian Novin – With +230 clients, benefiting +45,000 users, they automate info cycles with BPMS and BI.

I designed a cohesive B2B/B2C platform spanning desktop dashboard, website, and responsive web app.

  • Led a user-centric approach via synthesis sessions, fostering team alignment and innovative solutions.
  • Collaborated closely with engineers for smooth design-code integration, elevating the front-end experience.
  • Achieved a reduction in customer complaints through market research and user-centered design.
  • Increased user engagement and user retention by information architecture and UI redesign.
Senior Graphic Designer | UI Designer    JUN 2011 – JAN 2013

Istak Co. – Makers of the famous non-alcoholic malt beverage ISTAK, exported to 45 countries.

  • Elevated product line’s visual appeal, including labels, packages, ads, and logos.
  • Organized graphic archive and converted designs to vector formats.
  • Designed graphical assets for international EXPOs.
  • Created a concise brand book for consistent branding.
Senior Graphic Designer | UI Designer    JUN 2010 – JUN 2011

Shatel – Leading Internet Service and Internet Communications Solutions Provider in Iran.

  • Designed various materials, including website, packaging, instructional books, magazine adds, corporate identities, brand advertising, exhibitions, displays, and digital design user experiences.
Collaboration and Project Management
  • Outgoing Personality Enabling Effective Communication with People

  • Agile and Scrum Experience

  • Independent or Cross-Functional Teamwork and Deadline Adherence

  • Multicultural Team Collaboration

  • Academic Mentorship: Iran Technical & Vocational Training Organization

  • University Professor: The Academic Center for Education, Culture and Research

  • 10+ Years of WorldSkills International Involvement

  • Leading Expert in International Competitions

Worldskills International Competitions
  • 3rd Place, 2nd Int’l Design Festival “Krasny Prospekt,” Russia, May 2018

  • 1st Place, 42nd WorldSkills Int’l Graphic Design Competition, Germany, May 2013

  • 1st Place, 8th Iran National Skills Graphic Design Competition, Apr 2008

Hard Skills
  • Master in
    User Experience (UX) Design
    User Interface (UI) Design
    Design System and Graphic Design
    Wireframes & Prototyping
  • Expert in
    User Research
    Data Driven Design
  • Advanced in
    Interaction Design
    Information Architecture
Soft Skills
  • Team Collaboration
  • Communication
  • Problem Solving
  • Empathy
  • Adaptability
  • Figma, Sketch, Adobe XD
  • Adobe Creative Suite
  • Google Analytics, Hotjar, Clarity
  • Confluence, Slack and Jira
  • HTML / CSS
  • JavaScript
  • Low-code application frameworks
  • Object Oriented Patterns
Interaction Design Foundation
  • UX Management: Strategy and Tactics
  • Agile Methods for UX Design
  • Conducting Usability Testing
  • User Research Methods
  • Design Thinking
  • Become a UX Designer from Scratch
  • The Practical Guide to Usability
  • Design for the 21st Century with
    Don Norman
  • Journey Mapping
  • Design for a Better World with Don
  • Web Design for Usability
Domains Experience
  • Reservation/Booking Systems
  • Check-In/Out Solutions
  • SaaS Platform
  • Classified ads
  • Real Estate
  • Travel and Tourism
  • Chat & Messaging service
  • Restaurant Solutions
  • Cashback Program
  • E-Commerce Platforms
  • Game Platform
  • Loyalty Program
  • Brokers & Trading Platforms
  • VR/AR/MR
  • BPMS
Master of science
SEP 2014 – SEP 2016
  • Computer Software Engineering
  • Azad University of Zanjan
  • GPA: 8.8/10
  • Worked on Persian tweets using the Support Vector Machine (SVM) algorithm in Machine Learning
Bachelor of science
  • Information Technology

  • Payamenoor University of Zanjan

  • English: C1 – Proficient User

  • German/Deutsch: A1

  • Turkish: B2

  • Persian/Farsi: Native


User Experience (UX) | Interaction Design | User Interface (UI) | Information Architecture | Usability | Wireframing | Prototyping | User-Centered Design (UCD) | Human-Centered Design | Persona | User Research | User Journey | A/B Testing | Visual Design | Design Thinking | Accessibility | Responsive Design | Mobile Design | Product Design | Iterative Design | User Flow | Data Analysis | Design Thinking Process | Graphic Designer | Gamification | Visual Designer | CX Designer | Product Designer | Teamwork | Agile | Scrum | Collaboration | Communication | Adaptability | Problem Solving | Critical Thinking | Empathy | Creativity | Leadership | Time Management | Open-mindedness | Conflict Resolution | Decision Making | Flexibility | Active Listening | Empathetic Design | Cross-functional Collaboration | Stakeholder Management | Presentation Skills | User Advocacy

Explore my journey and expertise further in my case studies. Let’s join forces and create exceptional user-centric design solutions together.

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